Privacy policy

Privacy policyWe value your trust and are committed to protecting your personal data. This Privacy Policy explains the nature, scope, and purpose of the collection and use of personal data on our website www.box17.com in accordance with the General Data Protection Regulation (GDPR).
1. Controller
BOX17® – Owner: Tim Petzold
Email: info@box17.com
Phone: +49 171 2811970
2. Categories of Data Processed
We process the following categories of personal data:
• Contact information (name, email address, phone number)
• Usage data (IP address, browser type, visit duration)
• Tracking and cookie data (Google Analytics, Hotjar, Leadfeeder)
• Marketing data (newsletter subscriptions, ad interactions)
• Data from social media plug-ins (LinkedIn, YouTube, Meta/Facebook)
3. Purposes and Legal Basis
Your data is processed for the following purposes in accordance with Article 6 GDPR:
• Responding to inquiries and communication (Art. 6(1)(b))
• Sending newsletters and marketing information (Art. 6(1)(a) – consent)
• Website usage analysis and improvement (Art. 6(1)(f) – legitimate interest)
• Remarketing and advertising campaigns (Art. 6(1)(a) – consent)
4. Social Media Plug-ins and Embedded Content
Our website may include plug-ins and embedded content from LinkedIn, YouTube, and Meta/Facebook. When accessing such content, data (including your IP address) may be transmitted to the respective providers. This processing takes place on the basis of your consent pursuant to Art. 6(1)(a) GDPR.
5. Cookies, Tracking, and Profiling
We use cookies and similar tracking technologies to analyze the use of our website and to display personalized advertising (e.g., Google Ads, Meta Pixel). Profiling is conducted solely for marketing and analytical purposes based on your consent.
6. Data Transfers to Third Parties and Third Countries
We share personal data only with trusted service providers:
• Hosting: GoDaddy (USA) – including data transfer to a third country with Standard Contractual Clauses
• CRM: Salesforce
• Analytics: Google Analytics, Hotjar, Leadfeeder
• Marketing: Google Ads, Meta/FacebookTransfers to third countries only take place with appropriate safeguards in accordance with Art. 46 GDPR.
7. Data Subject Rights
You have the right to access, rectify, erase, restrict processing, and request data portability under Articles 15–20 GDPR. You may also object to processing (Article 21 GDPR) and withdraw your consent at any time.You have the right to lodge a complaint with the competent supervisory authority, e.g., the President of the Polish Data Protection Office (UODO) or the data protection authority in your EU country of residence.
8. Data Retention
We store personal data only for as long as necessary to fulfill the purposes outlined or as required by law. Newsletter data is stored until you revoke your consent.

Cookie and Consent Policy

Cookie and Consent Policy
This Cookie and Consent Policy explains how BOX17® uses cookies and similar technologies on the website www.box17.com and how you can manage your consent for their use. The processing of personal data in connection with cookies is carried out in accordance with the General Data Protection Regulation (GDPR) and our Privacy Policy.
1. What Are Cookies?
Cookies are small text files stored on your device by websites. They help make websites functional, improve the user experience, analyze website usage, and deliver personalized advertising.
2. Types of Cookies We Use
We use the following categories of cookies:
• **Essential Cookies:** Required for the basic functionality of the website (e.g., security, navigation).
• **Functional Cookies:** Enhance the user experience, e.g., by storing preferences.
• **Analytics Cookies:** Collect information about website usage (e.g., Google Analytics, Hotjar, Leadfeeder) to improve performance.
• **Marketing and Targeting Cookies:** Enable personalized advertising and retargeting (e.g., Google Ads, Meta/Facebook Pixel).
3. Legal Basis and Consent
Non-essential cookies (analytics, marketing, and functional cookies) are only set with your explicit consent under Article 6(1)(a) GDPR. You can withdraw your consent at any time via our cookie banner or the cookie settings on the website.
4. Cookie Storage Duration
• **Session cookies** are automatically deleted when you close your browser.
• **Persistent cookies** remain on your device until they expire or you delete them.The storage duration depends on the specific cookie and is provided in our cookie banner.
5. International Data Transfers
Some cookies and tracking tools (e.g., Google, Meta, Hotjar) involve the transfer of data to third countries, notably the USA. Such transfers are based on Standard Contractual Clauses under Article 46 GDPR.
6. Managing and Withdrawing Cookies
You can adjust your cookie preferences at any time via our cookie banner. Additionally, you can delete or block cookies in your browser settings. Please note that disabling certain cookies may limit the functionality of the website.
7. Further Information
Detailed information on the processing of personal data can be found in our full Privacy Policy on www.box17.com.